Tiempo de lectura: 2 minutos Descubre 8 acciones para no parar la rueda de las ventas en vacaciones «Las vacaciones son el cáncer de la venta» Desde Mayo me encuentro gente diciéndome hablamos ya en septiembre…j*der que envidia de vacaciones! Pero según algunos estudios, la tendencia está cambiando ya que sólo un 18% de las pymes suele colgar ese cartel de
La entrada 8 Acciones para vender en vacaciones se publicó primero en INITIA.
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Descubre 8 acciones para no parar la rueda de las ventas en vacaciones
«Las vacaciones son el cáncer de la venta»
Desde Mayo me encuentro gente diciéndome hablamos ya en septiembre…j*der que envidia de vacaciones!
Pero según algunos estudios, la tendencia está cambiando ya que sólo un 18% de las pymes suele colgar ese cartel de «cerrado por vacaciones» o «volvemos en septiembre».
Más con la situación actual…
Voy a compartir algunas estrategias que usamos yo y mis clientes en mercados B2B, para no parar ni en semana santa, ni en verano, ni en el puente de diciembre…
Mira este video para descubrir las 8 acciones con las que puedes seguir vendiendo en éstas fechas.
Acción #1 – Evaluación y planificación
Construye, planifica y mejora tus estrategias de venta.
Acción #2 – Crear producto especializado para el período vacacional
Valora la opción de crear ofertas y productos con descuentos para atraer a nuevos clientes.
Acción #3 – Segmentar mercado y base de datos
Determina en qué nivel de conciencia están tus leads y qué necesidades tienen tus clientes para ofrecerles nuevos productos que puedan ayudarles.
Acción #4 – Focalizarse en fidelizar y vender a clientes actuales
Interésate por las necesidades de tus clientes.
Apórtales más valor y más soluciones, mejoras de producto o servicio.
Acción #5 – Automatizar las ventas
Crea y automatiza mensajes, campañas de email marketing, segmenta tus leads…
Que cuando arranques de nuevo al 100% muchas tareas se hagan en piloto automático.
Acción #6 – Crear alianzas y buscar colaboradores
Las redes B2B funcionan a través de colaboraciones.
Aprovecha para abrir nuevos canales de captación con alianzas en tu potencial mercado.
Acción #7 – Internacionalizar
Los períodos vacacionales en otros paises no son los mismos que los nuestros.
Aprovecha para abrir nuevos mercados en Latinoamérica y/o en el resto de Europa.
Acción #8 – Ganarle terreno a la competencia
Contacta con el 82% de empresas que NO cuelgan el cartel de “cerrado por vacaciones” estarás aprovechando para darte a conocer antes que la competencia.
Si no lo haces, ¡otro lo hará!
Hablamos con 6-7 (de promedio) personas cada semana, pero solo podemos potenciar 1 empresa por nicho.
¿Eres uno de ellos?
La entrada 8 Acciones para vender en vacaciones se publicó primero en INITIA.
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