Tiempo de lectura: 3 minutos Resumen: Descubre el factor clave de tu negocio para operar el marketing y ventas internamente o subcontratar una agencia de marketing externa Tengo mucha actividad en Linkedin, y cada semana me escribo y hablo con 10-20 contactos de mi red. Si miro nuestro CRM ya he hablado con decenas de dueños de negocio. Y muchos de ellos se sienten confusos por una simple decisión comercial. “Debería
La entrada ¿Contratar personal de marketing y ventas interno o trabajar con una agencia de marketing? se publicó primero en INITIA.
Tiempo de lectura: 3 minutos
Resumen: Descubre el factor clave de tu negocio para operar el marketing y ventas internamente o subcontratar una agencia de marketing externa
Tengo mucha actividad en Linkedin, y cada semana me escribo y hablo con 10-20 contactos de mi red.
Si miro nuestro CRM ya he hablado con decenas de dueños de negocio.
Y muchos de ellos se sienten confusos por una simple decisión comercial.
“Debería contratar personal de marketing y ventas interno o trabajar con una agencia de marketing?”
Y es normal.
Da igual si eres un empresario con 50 empleados y un negocio en crecimiento, o un emprendedor con 2 personas lanzando un nuevo producto al mercado.
La pregunta no es fácil de responder.
Trabajar con agencias de marketing tiene sus ventajas.
Y también sus desventajas.
No hay respuesta rápida para saber que es mejor en tu caso.
Cómo solía decir mi abuelo:
“No existe una única talla de pantalón para todo el mundo”.
Básicamente, quería decir que no hay soluciones milagrosas.
Entonces, una de las claves es definir tu estrategía de negocio.
Aterrizar tu estrategia de marketing.
Y cuando hablamos de marketing hablamos de la definición más clara del marketing:
Encontrar los canales de acceso al mercado MÁS RENTABLES para poner tu oferta en los morros de tu potencial cliente.
Remarco la importante de RENTABLE.
He visto en muchas ocasiones cómo se montaban estrategia de marketing que no iban a ser rentables desde el principio.
No por mala fe.
En muchas de las ocasiones por falta de conocimiento y experiencia.
Aunque ahora sea un empresario con ciertos resultados.
No siempre ha sido así.
Ha habido momentos donde las cosas no eran las mejores
Ha tocado corregir errores y dejarse dinero sobre la mesa.
Una de las claves para responder esta pregunta…
“Debería contratar personal de marketing y ventas interno o trabajar con una agencia de marketing?”
…es contrastar los objetivos del negocio con las fortalezas y debilidades de tu equipo.
Ahora, me doy cuenta de algo muy importante.
Evaluar sinceramente las propias limitaciones no es gusto de nadie.
Pero es un ejercicio vital si te tomas tu negocio en serio.
Hay que dejar los sentimientos y el ego a un lado.
Y evaluar si las iniciativas comerciales y de marketing se pueden realizar internamente.
O se requiere de ayuda de expertos.
Y siendo completamente honestos, admito que incluso en INITIA, hemos hecho ambas cosas.
Tenemos un equipo de talento de ventas y marketing.
Y también, una red de colaboradores subcontratados.
Normalmente, nos ayudan en campañas complementarias.
Este no es otro artículo con técnicas y “hacks” de marketing.
Si pensabas eso estás equivocado ¡mi amigo!
Quiero contarte algo desde mi conocimiento y experiencia.
El factor principal que debes evaluar para tomar la mejor decisión.
Y al final conseguir 2 objetivos clave:
Estar tranquilo teniendo primero resultados rentables. Tener un sistema predecible para mantener esos resultados.
Es la diferenciación
Hoy día la competencia esta a golpe de click.
Desde que se lanza algo nuevo al mercado, tenemos 6-12 meses de ventaja.
Después, vuelta a empezar.
Toca innovar, y pivotar.
No hace falta sacar un nuevo producto.
Si que has de cambiar tu comunicación.
Y ganarte la atención de tu potencial mercado.
Por lo que estamos hablando de tener una comunicación estratégica.
Nadie cómo el dueño del negocio va a conocer nunca cada detalle de su producto y de su cliente.
Ninguna agencia de marketing se hará responsable de eso.
Básicamente sería un socio, no un proveedor.
Y si llegamos a este punto podrían pasar dos cosas:
La agencia no sabe donde se está metiendo y te promete el oro y el moro para luego no dar ningún resultado. La agencia sabe dónde se está metiendo y simplemente te hace cautivo, vas a tener cada mes que repartir beneficios con alguien que conoce mejor tu mercado y encima no asume tu riesgo.
¿Has vivido alguna vez la sensación de descontrol total hablando con tu proveedor de marketing?
Yo al principio, sí.
Parece que te hablan de mil cosas.
De mil cosas, menos de lo que te interesa.
De vender y facturar más.
Ese tiene que ser el idioma del marketing.
La rentabilidad.
Tanto meto, tanto saco.
Y en positivo.
Ya para terminar esta es mi conclusión:
Por todo esto lo mejor es conocer las bases de lo que sí funciona hoy para tu negocio.
Hacer un simple plan de proyección de ingresos y rentabilidad.
Conocer las bases del marketing digital.
Y de las ventas online.
Tomar la responsabilidad del negocio.
Estar en el mercado, hablar con el cliente.
Y complementar habilidades internas de venta y marketing con agencias externas.
Quizás tienes la sensación de que tu competencia tiene algo peor y les va mucho mejor.
Y quieres cambiar esa situación.
Que tus potenciales clientes sepan que tu eres mejor.
Para eso has de controlar el dinero, tu flujo de caja.
Foto dinero es flujo Profit First
El dinero, cómo el oxigeno, permite que tu empresa te deje vivir tranquilo para que puedas preocuparte por explorar y descubrir cómo crecer o lanzar nuevos productos.
Para poder llegar a ese momento debes saber modelar tu oferta al mercado objetivo y después escalarlo.
Y has de empezar por la diferenciación.
Por eso hemos creado una herramienta sencilla para que puedas hacer un análisis básico.
Una plantilla que te va a dar claridad de tu posicionamiento en el mercado.
Y aprovechar las debilidades de tu competencia.
>> Haz una copia de tu plantilla aquí.
Si te gusta lo que ves. Apoya este contenido.
Compártelo en redes sociales o envíaselo a un amigo, compañero o socios ahora.
La entrada ¿Contratar personal de marketing y ventas interno o trabajar con una agencia de marketing? se publicó primero en INITIA.
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